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Understanding the Difference between Versions 1.0 and 2.0

 

Adobe Target has two major versions: 1.0 and 2.0. The main differences between the two are:


Version 1.0 is more focused on website optimization and A/B testing, while version 2.0 is built on Adobe Experience Platform (AEP) and offers more advanced capabilities for personalization, including cross-channel optimization and predictive targeting.


Version 2.0 offers more integration with other Adobe products, including AEP and Websdk.


While version 2.0 is more powerful and offers more advanced personalization features, version 1.0 is still a powerful tool for website optimization and A/B testing.

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